I'm the Digital Marketing Coach and Founder of Trusted Voice Marketing.

I am on 90% of the calls, and the primary one coaching, directing, writing, and working with clients.

I also have the privilege of leading & developing my team as we help our clients create the content and messaging that helps their buyers move forward, as well as the systems & workflows that ensure consistent growth.

Disclaimer: I do NOT have a marketing degree. I actually never went to school for it. In fact, I studied acting, in Southern CA (where I was born & raised).

As an actor, your job is to understand the person you're tasked to represent. And in order to that, you have study their motivations, fears, what drives them. The nuance, and the subtext.

But what I loved most wasn't the performance.

It was the act of creating a relationship between the person I was portraying and the audience watching. It's the same reason I love marketing.

The work I do now is about understanding my clients and their buyers, deeply enough to help amplify their voice clearly so that their messaging connects with the people who need their help. So everything feels human, honest, and worth trusting.

That throughline has never changed.

Since 2008, I've been mostly behind the scenes, helping service businesses with messaging, copywriting, content strategy, and the planning and building of sales funnels, everything from focused, simple funnels to large, comprehensive systems.

Over these years, I’ve had the pleasure of serving in a variety of industries, including healthcare providers, attorneys and law firms, home improvement companies, martial arts schools, B2B service firms, gym marketing agencies, real estate, and insurance.

And more recently, I helped to lead two high-level coaching & marketing organizations, as the digital marketing & sales funnel coach for the hundreds of clients we served.

There is a wrong I'm committed to helping correct.

You see, while I’ve been in digital marketing for almost 2 decades, I have seen the same pattern repeat, which has frustrated me more with each passing year.

Not frustrated in a dramatic way, but in a protective, “I’m sick ‘n tired of watching this happen” way.

Good businesses work hard. They spend money on what they’re told is "smart marketing”.

But for most of them, it feels like they're just playing roulette.

Not because they're bad at what they do.

But because the marketing industry has trained them to always be chasing the latest trend, or just do more (of everything).

When marketing doesn't provide clarity, the best prospects hesitate. And the work you're genuinely proud of gets reduced to a price conversation.

I'm not interested in helping businesses just get attention.

I care about helping them cut through the noise their buyers are already drowning in, and become a steady voice of clarity instead.

I hate guessing. And I hate just accepting things as they are.

I’m talking about the typical accepted strategy of what I call, “guessing-marketing”. And the industry is full of it.

But I do love proven recipes. Because they dramatically increase your ability to create a predictable outcome.

That’s why virtually everything I do is informed by three lenses...

1. The Endless Customers Framework, a proven marketing and sales system built around creating the content buyers actually need in order to feel confident moving forward.

2. I've spent over 3 decades studying how we are wired. Why we make decisions, and about the psychology of persuasion (not manipulation). As well, how trust is formed, so that people can clearly see how they go from where they are to where they want to be.

3. My faith.

I am what some might call a non-religious follower of Jesus.

It shapes how I see and treat people, how I represent my clients, and how seriously I take the responsibility of carrying someone else's voice into the market.

Each one of us is created to impact the lives of others around them - I’m mainly here to help multiply that purpose.

Also, my biggest marketing influences include Robert Cialdini, Frank Kern, Ryan Levesque, Russell Brunson, Gary Vaynerchuk, Marcus Sheridan, Donald Miller, and Daniel Priestley.

Success leaves traces.

Don’t try to reinvent the wheel. Instead, find what already works, then copy, paste, and modify it to work for your context, for your problem, and audience.

The ultimate goal of marketing is to make sales unnecessary.

To make convincing unnecessary. To make pressure unnecessary.

The sale is all the activity you do to create trust. Trust turns into commitment. And commitment is where real change begins.

The first job of marketing is to enter into the conversation already going on in the mind of your buyer.

Focus on principles, not tactics. There's a saying...

"Methods are many, principles are few. Methods always change, principles never do."

There is nothing new in marketing (only fluff).

Our core human desires and fears never change. The ways we go about meeting those desires may change, but the principles underneath them do not.