At the core, we help service businesses become their buyer's trusted voice, without gimmicks or being pushy. When they earn trust before the first sales conversation, buyers show up more confident and sales become so much easier.

Practically, that means we help you build a clear, repeatable marketing system based on the Endless Customers approach, using the content and channels that actually move the needle for service businesses today, especially video.

What we do not do: We are NOT a general "do everything" marketing agency. Which means we don't...

❌ Run your business for you or replace your internal leadership

❌ Promise guaranteed numbers or act like marketing is a magic lever

❌ Chase trends, post for the sake of posting, or fill calendars with noise

❌ Sell you disconnected tactics that look busy but don't achieve results

❌ Primarily operate as an ad agency (even though we've run ad accounts of $40k/mo in the past)

Disclaimer: If you want someone to crank out endless posts, manage ads as the main strategy, or try a bunch of tactics until something works, we're probably not the right fit.

Everything we do is built on the Endless Customers™ system, a proven approach used by service businesses around the world to earn genuine trust and drive sustainable growth.

If you want to understand the thinking behind this approach, you can learn more in the Learning Center,

In its simplest form, Endless Customers is a system for earning trust at scale by showing what others in your industry hide-so buyers come to you already convinced.

It helps businesses replace hype and lead-chasing with radical transparency:

✔ Real costs

✔ Real risks

✔ Real comparisons

✔ Real behind-the-scenes decisions

Instead of "selling," you teach publicly-answering the uncomfortable questions customers are already Googling but competitors avoid. When you do that consistently, you don't hunt for leads. Customers self-select, self-educate, and show up ready.

Go to our Learning Center for a fuller explanation.

First thing to do is review our services and pricing page. 

But then from there, it’s best place to start is a short discovery call. This is just an honest conversation, where you're doing most of the talking.  There's no pitch, no pressure or assumptions. 

We'll ask plenty of questions to understand how your prospects & buyers currently experience your business, where friction exists to prevent conversions & trust. Ultimately, it's about gaining clarity to see what's really going on and whether we can help fix it.

🚫 Those who mainly want cheap leads and you're shopping on price first.

🚫 Those who want someone to "just do marketing for us" but you're not willing to stay involved enough to keep it real and accurate.

🚫 Those who want guaranteed numbers, even if the inputs (time, responsiveness, follow-through) are out of your control.

🚫 Those who are looking for a quick fix because things feel urgent, and you want it solved fast more than you want it solved right.

🚫 Those who want marketing to be a slot machine: push buttons, get leads, no change required.

🚫 Those who’ve decided in advance that marketing is an expense to minimize, not an investment you'll commit to long enough to let it compound.

🚫 Those who want someone to blame when it doesn't work, instead of treating this like leadership and ownership.

🚫 Those who  mainly want more posts, more ads, more activity so it feels like something is happening, even if it doesn't change sales conversations.

🚫 Those who are not willing to show up as the subject matter expert in any meaningful way (even in small, practical ways), and you want the whole message to be outsourced.

That depends on the level of support you choose. It typically ranges from 30 days, or 6 - 12 months.

At a minimum, we need access to your thinking - your experience, your perspective, and the questions buyers ask you every day.  Some clients spend several focused hours a week, with our coaching as their guide. Others are more hands-off because we're doing more for them.

We design this to fit your real capacity, not an ideal version of your calendar.

You'll mainly work directly with Keith Gilmore, founder of Trusted Voice Marketing and a digital marketing coach with 18 years of experience.

Support is structured based on the level of engagement you choose, with regular working sessions and clear next steps so you're not guessing what to do or when.

Between calls, guidance is available as questions come up during the work. The goal is steady progress without overwhelm, even when business gets busy.

Book a FREE discovery call with Keith to get acquainted and see if working together is a good fit, or not.

It reduces friction. When buyers show up better informed, sales spends less time explaining basics and more time helping people make decisions. That changes the pace and tone of conversations.

Sales people often report fewer surprises, fewer "not ready" conversations, and more confidence on both sides of the call.

Learn more in the Learning Center, about how the marketing strategy within Endless Customers™ framework is a force-multiplier to making your sales easier.

It's more common we need to pause or slow down than if everything "goes as planned".

Businesses get busy. Priorities shift. Capacity changes. We plan for that instead of pretending it won’t happen. So when things need to slow down, we adjust the pace without losing the thread of the work. The goal isn’t constant motion. It’s steady progress that fits the reality of running a service business.

Yes. For most ongoing engagements, there is a minimum commitment, typically ranging from 30 days, or 6 - 12 months.

Not because of contracts or lock-ins, but because if your goal is to become your buyer’s trusted voice, that obviously doesn’t happen in a single week or month.  

That said, not everything we offer requires a long-term commitment. The 2-Step Trust Accelerator is intentionally designed as a focused, short-term engagement for businesses that want to address a very specific bottleneck quickly, without committing to an ongoing program.

Learn more about the various options on our Services & Pricing page.

Yes. That's a core part of the work.

Most service businesses don't struggle because they can't create content. They struggle because they're not sure what's worth creating, in what order, or how it's supposed to help with earning trust and making sales easier.

We help you identify the questions buyers are already asking-especially the ones they hesitate to ask out loud-and turn those into clear, practical content ideas. The focus isn't volume or trends. It's usefulness.

That strategy is shaped around how buyers actually make decisions today: researching on their own, wanting clarity before talking to sales, and needing fewer surprises along the way.

The end result is a content plan that feels manageable, purposeful, and directly connected to real sales conversations-not a long list of posts you feel pressured to keep up with.

Yes, we use AI, but probably not in the way most business owners are worried about.

The way we think about AI is simple. Creating good marketing, especially content, involves a lot of uphill work. AI acts more like a ski lift. It speeds up the climb and helps you get where you're going faster, but it doesn't decide where you're going or what you say once you get there.

The real difference is context. When AI is used without a framework, it tends to produce things that sound fine but don't really help buyers, or it just mirrors what's popular right now. When it's paired with a proven approach like Endless Customers™, it becomes a force multiplier, not a content slot machine.

We also help clients use AI in a practical way that saves time without watering down their message. That includes prompts, structure, and guardrails so the output still sounds like you and actually helps buyers understand and decide.